The floor · Manufacturing
Operators who can interrogate the model. Then it gets used.
PLC and CMMS data, OT/IT boundaries, predictive maintenance. Plant managers do not trust a model they cannot interrogate. IT will not open the OT network. Both are rational.

The constraint
Years of 'Industry 4.0' slideware. The last integrator assumed technology was the gap. Change was. The first model should run read-only, on a historian extract, until operators sign the playbook.
How AIDA is applied
Technology often scores higher than change — the reverse of the last SOW. Talent is whether reliability engineers will own the loop after we leave.
What we will not do
We will not write back to OT until the floor has named the failure modes. We will not sell a digital twin as a first move.
Where to start
The first move.
Audit the plant, not the corporation. A 2-day implementation masterclass for the engineers who stay. Then a second line under their own names.
Next step
A similar constraint?
The discovery call is how we tell you whether this sector’s pattern applies, or whether yours is different.
